Video Consumer Insights Sports 30% of sports fans stream live sports on their smartphone or tablet. Appears In 3 ways online video is changing what it means to be a sports fan Related Content 3 industry leaders predict the online video trends that will shape 2018 How Turner Sports brought the world’s largest live pregame show to millions of fans on YouTube Empowered mobile consumers led Adidas to a cultural revolution Related Data Video Consumer Insights Sports 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. Video Consumer Insights Sports 50%+ growth in watch time of "funny" sports videos on YouTube in the past year. Video Consumer Insights Sports 60%+ growth in watch time of sports "interview" videos on YouTube in the past year. Video Consumer Insights Sports Searches for "how-to" sports videos on YouTube more than doubled in the past year. Video Consumer Insights Sports 70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title. Video Consumer Insights Sports 90%+ growth in searches for football "highlight" videos on YouTube in the past year.
