Emerging Technology Machine Learning Programmatic
66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

Related Data

Emerging Technology Machine Learning Programmatic
85%

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.

The Boston Consulting Group
Emerging Technology Machine Learning Programmatic
91%

of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.

Google/Purchased
Emerging Technology Programmatic

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.

Google/MIT SMR
Emerging Technology Programmatic
50%

of the organizations surveyed have incentives to make investments in machine learning and automation.

Google/MIT SMR
Emerging Technology Search Data & Measurement

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Google/Econsultancy