66

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

Google/MIT Technology Review Insights, Global, ML Leaders and Laggards, Leaders (n=186) defined as >15% increase in revenue OR 15+ point market share increase, Laggards (n=176) defined as <0% growth in revenue OR <0 point market share, 2018.

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85

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.

September 2017 The Boston Consulting Group
91

of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.

April 2017 Google/Purchased

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.

2018 Google/MIT SMR
50

of the organizations surveyed have incentives to make investments in machine learning and automation.

2018 Google/MIT SMR

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

September 2018 Google/Econsultancy