27

of strategy gamers play games to challenge themselves.

Google/Kantar TNS, 2018 Global Mobile Gamer Behavior and Attitude Report, n of 3,611 mobile gamers aged between 18–49 in U.S., U.K., Germany, Japan, Korea, and Indonesia across three game genres (Casual: n=1299, Strategy: n=1218 and Fantasy: n=1094), 2018.

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Related Data

59

of mobile gamers download a game within a day of discovering it.

December 2018 Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.

December 2018 Google/Kantar
64

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.

December 2018 Google/Kantar
63

of casual gamers play games to pass the time.

December 2018 Google/Kantar
48

of strategy gamers play games to pass the time.

December 2018 Google/Kantar
49

of fantasy gamers play games to pass the time.

December 2018 Google/Kantar