44

of people planning summer trips anticipate using a mix of devices to plan their vacation.

Google Survey, U.S., “Summer Travel 2017,” base: n=812 U.S. online consumers who are thinking about at least one leisure trip this summer, Feb. 2017.

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of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

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people considering a summer trip were already conducting some type of research in February.

February 2017 Google Survey
46

of people who were planning a summer trip had not decided on their destination as of February.

Feb. 2017 Google Survey