of people planning summer trips anticipate using a mix of devices to plan their vacation.

Google Survey, U.S., “Summer Travel 2017,” base: n=812 U.S. online consumers who are thinking about at least one leisure trip this summer, Feb. 2017.


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Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright

people considering a summer trip were already conducting some type of research in February.

February 2017 Google Survey

of people who were planning a summer trip had not decided on their destination as of February.

Feb. 2017 Google Survey