people considering a summer trip were already conducting some type of research in February.

Google Survey, U.S., "Summer Travel 2017," n of 953 U.S. online consumers who are thinking about at least one leisure trip this summer, Feb. 2017.


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of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

2017 Google/Phocuswright

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

of people who were planning a summer trip had not decided on their destination as of February.

Feb. 2017 Google Survey

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

December 2018 Google/Greenberg