people considering a summer trip were already conducting some type of research in February.

Google Survey, U.S., "Summer Travel 2017," n of 953 U.S. online consumers who are thinking about at least one leisure trip this summer, Feb. 2017.

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57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright
46

of people who were planning a summer trip had not decided on their destination as of February.

Feb. 2017 Google Survey

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg