Search Travel Data & Measurement

people considering a summer trip were already conducting some type of research in February.

Related Data

Search Consumer Insights Travel
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
Search Consumer Insights Travel
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
Search Travel Data & Measurement
46%

of people who were planning a summer trip had not decided on their destination as of February.

Google Survey
Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg