YouTube Data, Global, 2008 vs. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

2016 YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

2016 YouTube

During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

Feb. 2016 Think with Google

incremental searches for the brands advertising during the big game.

Feb. 2016 Think with Google

Canadians' favorite Super Bowl snacks are #1 wings, #2 nachos, #3 pizza.

Jan 22-26 2016 Google Consumer Surveys