Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube Data, Global, 2008 vs. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

December 2016 YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

December 2016 YouTube

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

February 2016 Think with Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

February 2016 Think with Google

Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.

January 2016 Google Consumer Surveys

In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

December 2016 YouTube