Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube Data, Global, 2015 vs. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

December 2016 YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

December 2016 YouTube
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

October 2017 Google Data

growth in watch time of sports "interview" videos on YouTube in the past year.

October 2017 Google Data