Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube Data, Global, 2015 vs. 2016.


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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube

Influencers are just as likely as celebrities to drive buying decisions.

May 2017 Nielsen/Carat/YouTube

of YouTube gamers say they enjoy watching others play games on YouTube.

May 2017 Google/Ipsos Connect

of YouTube gamers say YouTube is where they connect with their gaming community.

May 2017 Google/Ipsos Connect

2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related.

May 2017 YouTube