Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

There have been 7.5 million incremental searches for the brands advertising during the big game.

Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.

In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.