Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

incremental searches for the brands advertising during the big game.

Canadians' favorite Super Bowl snacks are #1 wings, #2 nachos, #3 pizza.

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.