Mobile Video Sports Television & Film Where people turn to view Super Bowl ads they may have missed Appears In 4 principles for building a Super Bowl campaign without a TV ad Related Data Mobile Video Television & Film Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising. Video Entertainment Sports 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Video Entertainment Sports Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY. Video Entertainment Sports Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. Mobile Video Television & Film During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone. Mobile Video Television & Film People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.