Mobile Video Sports Television & Film

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG

Related Data

Mobile Video Television & Film

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Google/Ipsos
Video Entertainment Sports

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube
Video Entertainment Sports

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube
Video Entertainment Sports

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube
Mobile Video Television & Film

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google/Nielsen
Mobile Video Television & Film

People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

Google/Ipsos Connect