Search Entertainment Sports Television & Film

The number of searches for the brands advertised during the big game increased 40% YOY.

Related Data

Mobile Search Video

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

Think with Google
Search Video Entertainment

There have been 7.5 million incremental searches for the brands advertising during the big game.

Think with Google
Video Entertainment Sports

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube
Video Entertainment Sports

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube
Search Entertainment Sports

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Google
Mobile Search Consumer Insights
78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Google Data