The number of searches for the brands advertised during the big game increased 40% YOY.

Think with Google, "How the Big Game Played Out on the Second Screen," Feb. 2016.


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During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

February 2016 Think with Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

February 2016 Think with Google

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

December 2016 YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

December 2016 YouTube

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Aug. 14–21, 2016 Google

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

March 2016 Google Data