During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54.

YouTube Brand Lift campaign data, Google Pixel Grammys campaign (Google Preferred and TrueView), Jan. 2018.

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Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%.

January 2018 Google Search Lift

of U.S. millennials saw the 2017 Pixel Super Bowl campaign.

January 2018 YouTube Analytics

Consumers want to capture more than the road ahead. Interest in front and rear onboard cameras has grown 185% YOY.

August 2017 Google Internal Data

Consumers want to capture more than the road ahead. Interest in 360º onboard cameras has grown 70% YOY.

August 2017 Google Internal Data

Consumers want integrated camera solutions. Interest in mirror cameras has grown 598% YOY.

August 2017 Google Internal Data

Consumers want integrated camera solutions. Interest in hidden cameras has grown 29% YOY.

August 2017 Google Internal Data