eMarketer and Nielsen SocialGuide, Feb. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

December 2016 YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

December 2016 YouTube

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

February 2016 Think with Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

February 2016 Think with Google

The number of searches for the brands advertised during the big game increased 40% YOY.

February 2016 Think with Google

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

December 2016 YouTube