80

of viewers watch the big game with a mobile device.

eMarketer and Nielsen SocialGuide, Feb. 2016.

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Related Data

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

February 2016 Think with Google

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

December 2016 YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

December 2016 YouTube

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
August 2016 Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

February 2016 Think with Google

Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.

January 2016 Google Consumer Surveys