Mobile Video Sports Television & Film
80%

of viewers watch the big game with a mobile device.

Related Data

Mobile Search Video

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

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Video Entertainment Sports

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube
Video Entertainment Sports

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube
Mobile Video Sports

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
Google
Search Video Entertainment

There have been 7.5 million incremental searches for the brands advertising during the big game.

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Video Sports Television & Film

Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.

Google Consumer Surveys