of U.S. holiday shoppers over 18 use three or more channels.

say digital video helps them learn new things or reduce stress.

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

people feel empowered, motivated, or confident after learning something new from a YouTube video.

of people say they typically switch between online search and video when researching products to buy.

of shoppers say that they used online video while actually shopping in store.