of U.S. holiday shoppers over 18 use three or more channels.

of shoppers say that they used online video while actually shopping in store.

of people say that they’ve discovered new products and brands via YouTube.

of shoppers say online video has given them ideas and inspiration for their purchases.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.