Since 2013, viewership of television content on YouTube is up 230%.

Google Data. Classification as "television content" was based on Nielsen TV data by channel reach and using public YouTube data such as headlines, tags, etc., and may not account for every such channel and video available on YouTube, U.S., Jul. 2013 and Jul. 2016.

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The time people spend watching YouTube on a TV has doubled YoY.

Jan. 2017 YouTube

Watch time of YouTube content on TV screens, by hour of day

Watch Time of YouTube Content on TV Screens
Dec. 2016 YouTube

Watch time of YouTube content on TV screens, by day of week

Watch Time of YouTube Content on TV Screens by Day of Week SVG
Dec. 2016 YouTube

Watch time of YouTube content on TV peaks during the weekend.

Dec. 2016 YouTube

In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

2016 YouTube

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

2016 Google/Ipsos