Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

Google Data, U.S., April 2016–March 2017 vs. April 2018–March 2019.

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of car buyers research online before they buy.

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of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

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Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.

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of brand-owned videos are under one minute long.

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of creator videos are over 10 minutes long.

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more review videos feature test drives on YouTube than any other type of auto review video.

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