On Thanksgiving 2016, there were 2.5X as many searches for “black friday ads” as there were for "how to cook a turkey" on that day.

Google Data, U.S., Nov. 24, 2016

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In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Dec. 2016 Google

Among the top Black Friday searches are: "cyber monday vs black friday," "which is better black friday or cyber monday," and "is cyber monday as good as black friday."

Dec. 2016 Google

Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Nov. 2016 Google

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai