Consumer Insights Fashion Retail

20 minutes are typically spent in clothing stores on Black Friday.

Related Data

Consumer Insights Fashion Retail

15 minutes are typically spent in clothing stores on Thanksgiving Day.

Google
Consumer Insights Retail

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos
Consumer Insights Retail

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos
Consumer Insights Retail

In 2018, nearly 40% of people began their holiday shopping in October.

Deloitte
Consumer Insights Retail

of purchases still happen in-store during the holidays.

Google/Ipsos