70

of hotel searches on mobile are for a specific type of amenity, such as “hotel with an indoor pool” and “hotel with jacuzzi in room.”

Google Data, U.S. Mar. 2016.

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Related Data

Searches for apps related to learning a language have grown 85% YOY.

September 2017 Google Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
76

of U.S. travelers would be likely or extremely likely to sign up for a brand’s loyalty program.

December 2017 Google/Phocuswright

of elite U.S. airline loyalty program members would pick a different airline to get a better price, schedule, or route.

December 2017 Google/Phocuswright
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright