70

of hotel searches on mobile are for a specific type of amenity, such as “hotel with an indoor pool” and “hotel with jacuzzi in room.”

Google Data, U.S. Mar. 2016.

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Related Data

85

YoY growth in search for apps related to learning a language.

Sept. 2017 Google

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google

Overall restaurant-related searches have grown by double digits in the past 2 years, while those same restaurant-related searches that include a zip code have declined over 30%.

Jan. - June 2017 vs. Jan. - June 2015. U.S. Google
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

of elite U.S. air loyalty program members would pick a different airline for a better price/schedule/route.

2017 Google/Phocuswright

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google