15 minutes are typically spent in clothing stores on Thanksgiving Day.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

Tags

Download JPG

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

June 2017 Google

20 minutes are typically spent in clothing stores on Black Friday.

Nov. 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Dec. 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

Dec. 2016 Google

Among the top Black Friday searches are: "cyber monday vs black friday," "which is better black friday or cyber monday," and "is cyber monday as good as black friday."

Dec. 2016 Google