From 2015 to 2016, time spent on YouTube grew 80% faster among adults 55+ than among adults overall

Google-commissioned Nielsen study. Total minutes spent among persons 18+ on YouTube, Nielsen Total Media Fusion, April 2016.


Related Data

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

of people who took their vehicle in for service first heard about the service center through video.

2017 Google/Critical Mix

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google