15 to 45 minutes are typically spent in toy stores on Thanksgiving Day.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

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of today's shoppers say they're open to buying from new retailers during the holiday season

January 2019 Google/Ipsos

Mobile searches for “black friday deals” have grown by over 200% in the past two years.

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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

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Searches for “gifts for dad” have grown +80% in the past two years.

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Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

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