Emerging Technology Retail Data & Measurement

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Related Data

Emerging Technology Search Data & Measurement

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Google/Econsultancy
Emerging Technology Search Data & Measurement

Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Google/Econsultancy
Emerging Technology Search Data & Measurement

of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.

Google/Econsultancy
Video Retail Travel
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Emerging Technology Data & Measurement Micro-Moments
81%

of leading marketers agree that capability in machine learning will be critical for personalized experiences along the customer journey.

Google/Econsultancy
Retail Data & Measurement Omnichannel
46%

of shoppers will go to the store as soon as possible after deciding they want a product — and only 12% will wait until the next trip.

Google/Deloitte