Top personal interests of travelers

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Google Data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, July 2016.

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48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

March 2018 Google Data

Mobile searches for “best things to do” grew over 85% in the last two years.

March 2018 Google Data

Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

March 2018 Google Data

Mobile searches for “day/weekend” plus “trip” grew over 100% in the last two years.

March 2018 Google Data