Search Automotive Retail Top models of interest for online car shoppers Appears In Digital trends: Auto shoppers July 2016 Related Data Search Consumer Insights Automotive > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. Mobile Search Consumer Insights 60%+ growth in mobile searches for "__ for me" in the past two years. Mobile Search Consumer Insights 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone. Search Consumer Insights Automotive 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. Search Consumer Insights Automotive 70% of online auto shoppers are men. Search Consumer Insights Automotive Declining searches related to auto shopping Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed