New York City is the top city for "bomber jacket" searches.

Google Search Data, U.S., Jan.–April 2016.

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Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

March 2018 Google Data

More than 60% of deal seekers say they research before they buy.

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of all holiday shopping last season was planned before purchase.

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of shoppers say they look for helpful recommendations or suggestions for gifts.

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of early-bird shoppers research before they buy to make the best decision.

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of deal seekers research before they buy to make the best decision.

January 2018 Google/Ipsos