Mobile Retail

The top two reasons people turn to their phones for shopping is to browse products and find discounts and deals.

Related Data

Mobile Video Retail

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Google/Ipsos
Mobile Retail

of purchase journeys include mobile.

Google/Verto
Mobile Retail
62%

of German consumers said they will switch from a poorly designed mobile site to an alternative mobile site that makes purchasing easy.

Google/Heart+Mind Strategies
Apps Mobile Retail
27%

of German consumers who have deleted their favorite brand's app said its mobile site is just as good as its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
18%

of German consumers who have deleted their favorite brand's app said they were receiving too many notifications from its app.

Google/Heart+Mind Strategies