Top Search Questions Related to Finding the Best Luxury Car:

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Google data, U.S., search questions related to "best" car features and attributes, and dealerships, Jul. 2016.

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Search is the first place drivers turn when they need information quickly.

December 2017 Google/Critical Mix

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Google/Hyundai Motor America

When people need auto maintenance information quickly, the first place they turn is search.

2017 Google / Critical Mix
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Jan. 2017 Google/comScore
70

of online auto shoppers are men

Jul. 2016 Google data