Video Consumer Insights Sports

top sports videos on YouTube have “great,” “greatest,” or “best” in the title.

Related Data

Video Consumer Insights Sports

YouTube searches for Big Game ads have increased 3X over the past two years.

YouTube Search
Video Consumer Insights Sports
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos
Video Consumer Insights Sports
30%

of sports fans stream live sports on their smartphone or tablet.

Google/Ipsos
Video Consumer Insights Sports
84%

soccer fans on YouTube say they watch past World Cups or other soccer games.

Google/Ipsos
Video Consumer Insights Sports
68%

Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports.

Google/Ipsos
Video Consumer Insights Sports

People are watching more historical footage of their favorite sports now than they were five years ago.

Google/Ipsos