top sports videos on YouTube have “great,” “greatest,” or “best” in the title.

Google Data, U.S., Classification as “sports videos” was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Oct. 2017.

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Related Data

YouTube searches for Big Game ads have increased 3X over the past two years.

October 2018 YouTube Search
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
84

soccer fans on YouTube say they watch past World Cups or other soccer games.

December 2017 Google/Ipsos
68

Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports.

December 2017 Google/Ipsos

People are watching more historical footage of their favorite sports now than they were five years ago.

December 2017 Google/Ipsos