Total monthly video consumption in the U.S. grew from 165 hours in 2012 to 177 hours in 2015.

Global State of Play, DoubleClick by Google, Jul. 2016

Tags

Download JPG

Related Data

of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos

of shoppers say online video has helped them decide which specific brand or product to buy.

July 2018 Google/Ipsos

of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.

July 2018 Google/Ipsos

of shoppers say they are open to learning about products on YouTube from brands.

July 2018 Google/Magid Advisors

of shoppers say they used online video while actually shopping in store.

July 2018 Google/Ipsos