Total monthly video consumption in the U.S. grew from 165 hours in 2012 to 177 hours in 2015.

Global State of Play, DoubleClick by Google, Jul. 2016


Related Data


of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google

75% growth in watch time of cast and character videos on YouTube over the past year.

January 2018 Google