Total monthly video consumption in the U.S. grew from 165 hours in 2012 to 177 hours in 2015.

Google/DoubleClick, Global State of Play, July 2016.

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of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

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Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Google Pixel's full-funnel video marketing campaign saw a 20% lift in brand awareness in 2018.

January 2018 YouTube Data