45

of travelers would switch to another site or app if the one they're using takes too many steps (e.g., to book, to get desired information).

Google/Ipsos Connect, Travel Playbook Omnibus, n=1304 U.S. travelers 18+ who use a smartphone, April 2016.

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80

of people say they typically switch between online search and video when researching products to buy.

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of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

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Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

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Mobile searches for “unique gifts” have grown 110% in the past two years.

March 2018 Google Data

Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”).

March 2018 Google Data