of smartphone users prefer travel apps over mobile sites when using a loyalty program.

Google/Ipsos, U.S., "How People Use Their Phones for Travel," n=500, smartphone users aged 18-64 who have used a loyalty program on their smartphones in the past month, Oct. 2016.


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About the Data

Base: Have done the activity on smartphone in past 30 days (base above n=30 are shown) *Small base under n=50.

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