High-value travelers make an annual average of 7 airline bookings.

High-value travelers make an annual average of 9 hotel bookings.

Only 21% of high-value travelers will sacrifice comfort for a lower price.

of high-value travelers have status with at least 1 airline or hotel brand.

Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.

of high-value travelers consider customer service as their priority when choosing a brand for booking travel.