The No. 1 reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

Google/Greenberg, U.S., High-Value Traveler Research, Base: Business and leisure travelers, n=1151, June 2018.

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Body: of high-value travelers have status with at least 1 airline or hotel brand.
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Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.
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