14

of leisure travelers always book with the first air brand that comes to mind when they start their research.

Google/Ipsos MediaCT, "The 2015 Travelers Road to Decision," Aug. 2015.

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Related Data

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

In July 2018, “In My Feelings” challenge videos had >100 million views on YouTube.

July 2018 YouTube Internal Data