14

of leisure travelers always book with the first air brand that comes to mind when they start their research.

Google/Ipsos MediaCT, "The 2015 Travelers Road to Decision," Aug. 2015.

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Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos

purchases are made on impulse, including in-store purchases, during the holiday season.

January 2019 Google/Ipsos

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

January 2019 Google/Ipsos