Consumer Insights
14%

of leisure travelers always book with the first air brand that comes to mind when they start their research.

Related Data

Search Consumer Insights

31% fewer touchpoints are included in the customer journeys of people in the U.S. who begin their accommodations research with search.

Google/McKinsey/Verto
Search Video Consumer Insights

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
Search Video Consumer Insights
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos
Search Video Consumer Insights

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google
Search Video Consumer Insights

Searches for “best” in the apparel category increased by over 15% over the past two years.

Google
Search Video Consumer Insights

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”

Google