of leisure travelers cite reasons related to mobile limitations or mobile usability for booking on another device.

Google/Ipsos MediaCT, "2015 Traveler's Road to Decision," base: U.S. leisure/business travelers, n = 599, Aug 2015.


Related Data


YoY growth in search for apps related to learning a language.

Sept. 2017 Google

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google

Overall restaurant-related searches have grown by double digits in the past 2 years, while those same restaurant-related searches that include a zip code have declined over 30%.

Jan. - June 2017 vs. Jan. - June 2015. U.S. Google

of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

April 2016/2017 Google / Ipsos

of mobile business travelers have booked travel after doing research on their smartphone.

April 2016/2017 Google / Ipsos