54

of leisure travelers cite reasons related to mobile limitations or mobile usability for booking on another device.

Google/Ipsos MediaCT, "2015 Traveler's Road to Decision," base: U.S. leisure/business travelers, n = 599, Aug 2015.

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Related Data

Searches for apps related to learning a language have grown 85% YOY.

September 2017 Google Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect