52

of mobile travelers would switch to another site or app if the one they're using takes too long to load.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1304 U.S. travelers ages 18+ who use a smartphone, Apr. 2016.

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Related Data

Searches for apps related to learning a language have grown 85% YOY.

September 2017 Google Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect