45

of mobile travelers would switch to another site or app if the one they're using takes too many steps (e.g., to book, to get desired information).

Google/Ipsos Connect, Travel Playbook Omnibus, n=1304 U.S. travelers 18+ who use a smartphone, Apr. 2016.

Tags

Download JPG

Related Data

is the average load time for a mobile page.

January 2017 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies

40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies