Only 9% of U.S. travelers “always” know which brand they want to book with prior to researching.

Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=857, 2017.

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Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

March 2018 Google Data

Mobile searches for “day/weekend” plus “trip” grew over 100% in the last two years.

March 2018 Google Data

Mobile searches that include “things to do” plus “tonight” grew over 100% in the last two years.

December 2017 Google Data

Mobile searches for “kids/family” plus “near me” grew over 390% during the last two years.

March 2018 Google Data

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

March 2018 Google Data