Travel Data & Measurement 40% of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts. Appears In How data, measurement, and automation can position travel marketers for growth Related Content How video helped one travel marketer convert undecided customers 3 ways the digital traveler is changing — and 3 ways marketers can keep up 4 ways to get mid-funnel impact out of your brand campaign Related Data Travel Data & Measurement 60% of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage. Consumer Insights Travel Data & Measurement Only 46% of high-value travelers are motivated by loyalty programs when booking travel. Video Retail Travel 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. Search Consumer Insights Travel 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. Search Consumer Insights Travel 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. Search Travel Data & Measurement 6 in 10 people considering a summer trip were already conducting some type of research in February.