Travel Data & Measurement

of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.

Related Data

Travel Data & Measurement

of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage.

Google/MIT Technology
Consumer Insights Travel Data & Measurement

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Video Retail Travel

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Search Consumer Insights Travel

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Search Consumer Insights Travel

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Search Travel Data & Measurement

people considering a summer trip were already conducting some type of research in February.

Google Survey