40

of marketers in the travel industry claim to currently use machine learning in their marketing efforts.

Google/MIT Technology Review Insights, Global, ML Leaders and Laggards, grand total population n=1419; transportation, travel, and tourism n=105, 2018.

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60

of travel marketers believe using machine learning will allow their companies to gain a competitive advantage.

2018 Google/MIT Technology

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright
36

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

2017 Google/Phocuswright

people considering a summer trip were already conducting some type of research in February.

February 2017 Google Survey