Travel Data & Measurement
40%

of marketers in the travel industry claim to currently use machine learning in their marketing efforts.

Related Data

Travel Data & Measurement
60%

of travel marketers believe using machine learning will allow their companies to gain a competitive advantage.

Google/MIT Technology
Consumer Insights Travel Data & Measurement

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Google/Greenberg
Video Retail Travel
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Search Consumer Insights Travel
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
Search Consumer Insights Travel
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
Search Travel Data & Measurement

people considering a summer trip were already conducting some type of research in February.

Google Survey