of travelers feel more loyal towards a travel company that shares information during their trip that improves their travel experience.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1664 U.S. travelers ages 18+, April 2016.


Related Data

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

In July 2018, “In My Feelings” challenge videos had >100 million views on YouTube.

July 2018 YouTube Internal Data