Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Google/Greenberg, U.S., High-Value Traveler Research, Base: Business and leisure travelers, n=1,151, June 2018.


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of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

2017 Google/Phocuswright

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.

January 2019 Google Data

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.

December 2018 Google Data

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

December 2018 Google/Greenberg