Consumer Insights Travel Data & Measurement

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Related Data

Search Consumer Insights Travel
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
Search Consumer Insights Travel
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
Consumer Insights Travel

17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.

Google/Bain
Consumer Insights Travel

16% of people surveyed say they were inspired to book a trip because they had wanted to travel to a destination for some time.

Google/Bain
Consumer Insights Travel
16%

of people surveyed booked a trip because they felt they were due a vacation.

Google/Bain
Consumer Insights Travel
8%

of people surveyed were inspired to travel because they wanted to visit a friend or family member.

Google/Bain