69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

Google/Ipsos Connect, Traveler Attitudes & Behaviors, 2017 n=318-2,268 U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2017.

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78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

Over 90% of people around the world say they discover new brands or products on YouTube.

August 2018 Google/Magid Advisors

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors