69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

Google/Ipsos Connect, Traveler Attitudes & Behaviors, 2017 n=318-2,268 U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2017.

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78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect

96% of grocery shoppers say they would look first to a traditional brick-and-mortar retailer for home delivery, and 85% say they would select a store they already visit.

December 2018 Google/Bain

The features they say they’d value most are the ability to build a digital shopping list and having ways to compare prices.

December 2018 Google/Bain
4

Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning

December 2018 Google/Bain
66

of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.

December 2018 Google/Bain
75

of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

December 2018 Google/Bain