76

of U.S. travelers would be likely or extremely likely to sign up for a brand’s loyalty program.

Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=857, 2017.

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of elite U.S. airline loyalty program members would pick a different airline to get a better price, schedule, or route.

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of U.S. travelers would pay more for more tailored information and experiences.

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international travelers are interested in using digital assistants to research or book travel.

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of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

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of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

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