45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, which is significantly higher than in 2016 (37%)

Google / Ipsos Connect, April 2016/2017, Traveler Attitudes & Behaviors, 2017, US travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone.

Tags

Related Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google

Overall restaurant-related searches have grown by double digits in the past 2 years, while those same restaurant-related searches that include a zip code have declined over 30%.

Jan. - June 2017 vs. Jan. - June 2015. U.S. Google
79

of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

April 2016/2017 Google / Ipsos
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2016/2017 Google / Ipsos
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright