Avg. Page Weight for Travel Mobile Sites (in Bytes)

Avg. Page Weight for Travel Mobile Sites (in Bytes) SVG
Google Research, Webpagetest.org, Global, based on sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses, Jan. 2017.

Tags

About the Data

The total size of a web page, measured in bytes (lower is better). Best practice: Less than 500KB.

Related Data

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

December 2017 Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

December 2017 Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

December 2017 Google/Phocuswright

Friction on a mobile site when completing a booking can lead to travelers trying another site.

December 2017 Google/Phocuswright

Travelers most frequently use their mobile devices to research activities or attractions, to locate shopping areas and restaurants, or to look up directions.

December 2017 Google/Phocuswright

Searches for apps related to learning a language have grown 85% YOY.

September 2017 Google Data