50

of millennial travelers discovered a new travel company while researching on their phone.

Google/Ipsos Connect, Travel Playbook Omnibus, n=405 U.S. travelers ages 18–34 who use a smartphone and for whom the statement is applicable, Apr. 2016.

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83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect