Search is the No. 1 channel high-value travelers turn to.

Google/Greenberg, U.S., High-Value Traveler Research, Base: Business and leisure travelers, n=1151, June 2018.

Tags

Download JPG

Related Data

48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg

High-value travelers make an annual average of 9 hotel bookings.

June 2018 Google/Greenberg

Only 21% of high-value travelers will sacrifice comfort for a lower price.

June 2018 Google/Greenberg
87

of high-value travelers have status with at least 1 airline or hotel brand.

June 2018 Google/Greenberg

Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.

June 2018 Google/Greenberg