Mobile Consumer Insights Travel
52%

of mobile travelers would switch to another site or app if the one they're using takes too long to load.

Related Data

Mobile Search Consumer Insights

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Google/Phocuswright
Mobile Search Consumer Insights

Smartphone users cite price as the most important factor in booking travel.

Google/Phocuswright
Mobile Search Consumer Insights

Easy search functionality and a simple booking process are also cited as important features.

Google/Phocuswright
Mobile Search Consumer Insights

Friction on a mobile site when completing a booking can lead to travelers trying another site.

Google/Phocuswright
Mobile Search Consumer Insights

of U.S. travelers agree that they "always" use their smartphones when traveling, up from 41% in 2015.

Google/Phocuswright
Mobile Search Consumer Insights

Travelers most frequently use their mobile devices to research activities or attractions, to locate shopping areas and restaurants, or to look up directions.

Google/Phocuswright